Alex Okell

A 3-month mastermind for wellbeing professionals who want to replace 25% of their 1:1 income with semi-passive income to create more impact and more income online

This is a Semi-Passive Income Mastermind for in-demand, purpose-led wellbeing coaches, educators and experts that teaches you how to add additional revenue streams to your business that don’t depend on your calendar spaces.

Learn how to bring in regular, recurring revenue even when you aren’t online.

FOR Compassionate, impact-driven Wellbeing Professionals

You’ve started your well-being business and have built up a steady roster of incredible clients – but now you want to scale up your revenue whilst scaling back your 1:1 delivery time.

You’re ready to make 1:1 by invitation only for those dreamy AF clients, and create digital products and courses that sell on auto-pilot so you can support even more people without more Zoom calls!

You’re excited about the idea of bringing in extra revenue via affiliate marketing and brand partnerships so you can get paid for talking about those products you’ve already recommended.

Sounds like you? It’s time to become Wealthy in Wellbeing.

Hi, I'm Alex Okell

I am a Nutritionist and Certified Business Strategist and through forward-thinking business strategy, I help business owners like you create a more spacious calendar through expansive product suites and rinse-and-repeat sales systems.

I was working in private practice as a Nutritionist, and after burning out working 1:1 with clients, I shifted to a different business model.

I now reach thousands of people every month with high-quality, educational content and grow my revenue through affiliate marketing, digital products and sponsorships.

I created this Mastermind to support impact-driven wellbeing professionals to expand their businesses beyond 1:1 clients.

I am on a mission to create more Wealthy Wellbeing Professionals by making 1:1 optional with semi-passive income strategies


  • You want to have a diverse product suite to serve more of your ideal clients

    You want to create a product eco-system that can cater to all budgets and stages of your ideal clients' journey - make more impact and more income.

  • You want to add in more revenue streams

    You want to future proof your business and grow your income with new revenue streams.

  • You want to reach more people with your unique way of working

    You know your capacity is capped with your 1:1 work and you desire scaling your income alongside scaling your impact by reaching more people with your incredible expertise.

You Receive...

  • 3 Months of Weekly Calls

    Every week we meet for a group call. We will alternate between group coaching and a learning session.

  • 3 x 60-Minute 1:1 Calls

    Join me for a monthly 1:1 call for bespoke coaching. We can focus on mindset, launching, pitching or growing your audience - whatever it is you need that month.

  • Expert Workshops

    One session per month will be with an expert on topics such as Pinterest Marketing, Meta Ads & Curriculum and Course Design.

  • Daily Community Access

    Jump into our dedicated community at anytime to ask questions and receive feedback from me and your fellow Masterminders.

  • A Day Retreat in London

    In April we will meet to plan for a complimentary retreat day in-person. This will include lunch, coffee and snacks! Topics to be confirmed.

  • Access to My Resources

    Had your 👀 on The Affiliate Marketing Launch Lab, The Purposeful Post Publish Process or Build Your Wellbeing Business School? You get all of my courses included in the Mastermind.

Am I the strategist for you?

I am a Certified Business Strategist and I work with people who have worked with at least 25+ 1:1 clients, and have a proven framework that gets results and the desire to grow their revenue by adding in semi-passive income streams.

I work with incredible experts and educators who are increasing their impact and income through a semi-passive income stream and stepping into their Wealthy Wellbeing Era.
I have experience from my own business that I grew from a 1:1 private practice model to a semi-passive business model, I have supported over 100 coaches, educators and experts to grow their businesses without adding more Zoom calls to their calendars 🚀 

The Investment

Pay in Full

£1200 x 1

Pay in Three

£400 x 3

Scholarship Places

One scholarship place is available this round for £800 or 3 x £267.

These are available for people who are underrepresented in the wellbeing industry.

To utilise one of these spaces, no questions asked, DM me at @_alexokell for a unique code.

Join the Waitlist

The next round of the Mastermind starts on the 3rd of June 2024.

Frequently Asked Questions

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