Alex Okell

How to start a nutrition blog: a guide for dietitians and nutritionists

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A nutrition blog can be a great way to promote your private nutrition practice or to create a new form of income. There is more need than ever for evidence-based nutrition advice from qualified nutrition professionals like dietitians and nutritionists. Plus, Google is prioritising blogs from people with experience, expertise, authoritativeness and trustworthiness (1).

Ready to learn how to start a nutrition blog, bring more traffic to your site and boost your income? Keep reading!

Why should I start a nutrition blog?

A blog is a regularly updated website that provides insight into a certain topic. They can be a standalone website (like an education hub, recipe directory or information space) or can be part of a wider website (like a blog section on a private practice website).

Google is still the number one and “easiest way” to find information about health (2). So, there still is a huge need for evidence-based, informed content online from qualified professionals.

When someone is searching online for information about nutrition, health and wellbeing, having an optimised blog can ensure your content is on the first few pages of search engines – so more people can find you and your business, and get high-quality information.

Increasing traffic to your blog can help get more eyes on your business which can increase the sales of 1:1 work, group programmes, digital products and more. You can also earn from affiliate marketing, advertising and sponsorship opportunities too – the sky is the limit!

Laptop on a desk with notebook, phone and drink, starting a nutrition blog

How do I start a nutrition blog?

Now we know how much health and nutrition blogs are in demand and the different ways you can monetise your blog, let’s break down how to start a nutrition blog.

Decide the aim of your blog

Although you don’t have to have the next 10 years mapped out, it can be helpful to have an aim in mind when building your blog. Is the aim to get 1:1 clients? Or to monetise your blog with adverts and affiliate links? Or perhaps you don’t want to see clients 1:1 but want to create resources like handouts, eBooks and courses to sell?

There are so many ways that a blog can be an asset to your business. But knowing your primary aim for the blog can help you position your content to maximise growth and revenue.

Choose a niche or area of speciality

General nutrition blogs and websites are much harder to grow than speciality or niche sites. This is because Google and other search engines want to promote content from people who are authorities or experts in certain areas.

Choosing a niche or speciality like IBS management, recipes for people with PCOS and child-weaning nutrition can help you grow a successful blog.

Develop your understanding and knowledge

As mentioned, Google is highlighting experts and specialists so developing your understanding and knowledge in your niche is key. Undertaking continuous professional development (CPD) is often a requirement if you are part of an accrediting body and being a nutrition blogger is no different.

Build an optimised website

You can start a blog from a Squarespace or Wix site, but if you want to take nutrition blogging seriously then a WordPress-hosted site is the industry standard.

WordPress sites give you more flexibility to manage the backend of the site and optimise it for search engines by improving site speed for example.

It is important

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It is important to have a clear “about me” and “contact” page with your credentials, your experience (personal and professional) and your contact information. This helps Google to understand that you are a real person with expertise.

Do strategic keyword research

If your aim for your site or blog is to grow an audience and increase traffic, then keyword research is essential. Keyword research is the process of understanding what people are searching for on Google in your niche, and then creating blog posts centred around this search term or phrase.

When doing keyword research, the aim is to find keywords (which can be single words or phrases) which are being searched a decent number of times (high search traffic or volume) and don’t have too much competition (i.e. not too many high ranking sites are writing about that topic).

Finding the sweet spot of high-volume and low-difficulty keywords to target in your blog posts is ideal. Then, you can create a separate blog post per keyword/keyphrase.

There are many keyword research tools available but many can be expensive. KeySearch* is a low-cost tool that is easy to use and costs less than £15 per month.

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Create valuable content

Search engines aim to give their searchers the best, most relevant and most accurate results to their query. Therefore, our aim is to create high-quality content that answers searchers’ questions in the most valuable way possible.

Using the keyword or keyphrase that you have decided to focus on and want to rank for (remember, low competition and high search volume) then you can create a blog outline.

It can be helpful to Google your keyword or keyphrase to see what other people are including in their articles. This can also be helpful to understand the search intent of the searcher.

Of course, you cannot plagiarise or copy someone else’s article. But it can be helpful to understand what to include in your article and what else you can add to make your content even more valuable (so Google will love you!).

The main thing with starting a nutrition blog is to consistently create high quality content that people are searching for. Creating a nutrition blog can be a rewarding way to expand your 1:1 private practice or grow a business through evidence-based writing.

If you are getting started with SEO and want to understand how to optimise your blog and blog content to drive traffic to your site (and get it in the best place to monetise it!) then I highly recommend the SEO Made Simple course by Erica Julson*.

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