Alex Okell

How I create a week’s worth of content within an hour

This is a transcript from The Compassionate Business Collective podcast. If you prefer to listen to the audio, listen to episode six here.

I was having a conversation with one of my clients on Voxer about podcasting content creation and how we can be everywhere online and getting our message across, getting ourselves out there, letting our ideal client hear about us and hear more from us without completely burning out and losing our minds, which is a very good question.

As you all know, if you’ve listened to any of the episodes before, I have suffered badly from burnout at the start of the year and finally got through that and over that. And I also know that being visible online is a really, really important and valuable thing that we can be doing within our businesses. And this is because when we are visible online and when we are being our true authentic selves and we’re showing up, when we’re giving value to our audience, first of all, we are building that know like and trust factor with our audience. We know we’re giving valuable free information out there, we are showing up consistently to give that value and we become a really valuable, recommended-to-many resource. So that’s one reason why we want to get ourselves out there and get out our message.

It really can help people even if they are not in a position to work with you right now. It can really make an impact on a big scale, which is what I’m sure we all want to do if you’re listening to this podcast. Also, we are getting all our stuff out there, our message and our stories and our unique way of doing things. Because we are all so unique and bring a different approach. Even if you feel like you’re doing the same thing as someone else. If someone’s doing exactly the same thing as you feel like “Oh, there are thousands of [fill in the blank] doing what I do. So for example, a nutritionist specialing in IBS, there are thousands of those. “How am I going to stand out?”

Being yourself is what makes you stand out and sharing your message and your story and the way that you go about helping people and supporting clients is your unique selling point. So that’s always important to remember.

We know that social media is a difficult beast to tame. And with algorithm changes and with people dropping off for various reasons, people just not enjoying it as much, or not really feeling like they can really be themselves on there or get their message across, people are leaving social media or saying it’s not worth it. And we might have seen a bit of a lower engagement, a bit of a sad place! I think Instagram especially seems to have been because people are getting pretty frustrated with the lack of engagement in particular. And I agree, I think there has obviously been a change in the algorithm.

Videos are being pushed more and if you’re not on video, then it seems that Instagram doesn’t care about you and it can be really annoying. I completely respect that. But I also think that we need to just shift maybe the way that we’re using these platforms and use them as a helpful way for people to find out more about us. It’s a place for people to come find out a bit more about you before they decide to work with you, rather than being an outreach platform or somewhere where people are going to organically be finding me through recommended posts or through the Explore page. It doesn’t really seem to be working like that as much anymore.

The way I’m using it is I’m keeping up on my stories because I really like sharing what I’m up to and connecting with people via stories and DMs are my favourite way to use Instagram and then using the grid as just an area for me to demonstrate my work. Putting out key pieces of information and have how you can work with me. So I definitely think that’s a useful way to use Instagram.

But I also think we tend to rely on one platform, whereas actually being omnipresent across various platforms and sharing our message far and wide is key. So, so key to finding those ideal clients, connecting with them, nurturing them, having conversations, building a community, and also selling whatever you are selling, selling your services, selling your products, whatever it is that you do. We have to have all of those things in place first. We often want to go straight to the sell, but we need to find people, nurture them, bring them into our world, and feed them valuable content that they can genuinely use and do something with.

It’s not just like giving them a little taste and thing, but if you want the rest, you have to work with me. I really don’t like those sort of Instagrams or TikToks or whatever. It doesn’t resonate with me. I like being able to give valuable content and give valuable insights. But then if you want personalised, tailored advice, then you can come and see me for a one-off or work with me on my Signature program. That’s what I think is the most kind of embodied, most authentic way of using these platforms because it can turn into a bit of a non-human way of doing things where we’re thinking a little bit too strategically.

But anyway, content creation for these platforms, for social media, for our website, and for email marketing can be a lot, but getting out there is really important. So I’ve kind of come up with a little bit of a system or a way that I like to do things. Does this mean this is how you have to do things? Absolutely not. And I’m not saying that you absolutely have to, but as I said, I was sharing this with one of my clients in our Voxer conversation and she really resonated with us. So I thought I would share it with you guys so you could see whether it’s something that feels aligned to you and the way that you want to work. And yes, I’m hoping that it will be helpful for someone.

So I feel like we’ve spoken a lot about why you need to be across different platforms, and how it can be beneficial to you and your clients and your ideal clients. So let’s talk about how we can do this without absolutely losing your marbles. Because I realize that content creation can be something that feels like it takes up a lot of your time. And I think it’s really important to highlight that you should never be creating content just to create content, just to get something out there. It’s often quite counterintuitive and it doesn’t feel good for you, it’s not really adding value and you’re just often kind of doing it to kind of feed the algorithm is how it kind of feels.

Something that I’ve been trialling and really enjoying is having a core content piece. So for anyone wondering, my core content piece is my podcast. It’s this podcast, but it could be anything. It could be a blog post, it could even be an Instagram post, a Tik Tok or a YouTube video, or anything really that you have been producing. Or it could all start from an email. Whatever way of producing content that feels most aligned to you, or is the easiest or the most exciting, or what your clients or customers really like is probably a good place to start if you’re a bit confused about what to begin with.

I record this podcast every single week and I take the podcast recording. I edit it in GarageBand, just pop in all of the music and all the little bits and pieces, and then I put it onto Anchor, which is my podcast platform of choice, just because I’ve always used it. I used it last year when I was building the PCOS Collective podcast. So I pop it on there and then I take that podcast and I pull out key quotes or key bits of information that I want I should mention. I don’t script my podcasts. I maybe write some bullet points of things I want to cover in this episode. I put it into transcribing software. It transcribes it for me, it writes it all down. I go through and I edit it because often it doesn’t really understand what I’m saying or understand my accent or spells my surname very strangely. So I go through it I tidy it up and I make it into a blog post. So this goes onto my website. I make sure that the SEO is decent. It doesn’t worry me too much about the SEO at the moment. It’s not really my priority for this, but I want to get something onto my website, something decent, something that people can have a little read of, or they can click and listen to the podcast instead. So that’s how that gets onto my website.

Once that’s edited through and it’s uploaded, ready to be scheduled to go out, I then go through and pick out key quotes or key messages that I want to get across, and I turn these into cancer little infographics that then go on my Instagram. So that’s like quotes that you were hearing you say, my guest says. Or I might turn it into a nice little fun like chart or graph or something like that and I need to create at least two pieces of content from this. I then put that content onto scheduling software. I’m just using the Meta business suite at the moment, actually, and I just upload it all up onto there.

And then I write an email to my list to talk about the podcast episode. So on a Monday at 06:00 a.m., my list gets an email with what the podcast is about. I will say something like, this week I am talking all about how I create an omnipresence across different platforms all within an hour to an hour and a half a week. So that’s that’s how I do that. So I get my email scheduled and ready to go.

I then take the Canva images, and I create one that’s more of a Pinterest style image. This is something I’ve recently started doing. I’m trying to get in the Pinterest game. So I’ve been creating and making a little pretty Pinterest image and then using Tailwind to upload that to Pinterest. And then I can make a TikTok about it and I can talk about the key thing I’ve spoken about that week or something that I just want to pull out that I think will be helpful.

And that’s how I create content across a whole week uploading to Instagram two to three times a week. Stories are kind of consistent, they’re just fun for me to do. So I just do those as and when I want to. And then I have a blog post going up, I have an email going out, I have uploads to Pinterest and it’s all pretty smooth sailing. And I really, really enjoyed this way of doing things because I always know what I’m going to talk about on socials that week.

Having this core piece of content to guide me has been so helpful. And you may be wondering, well, how do I decide what the core piece of content is going to be? As in the topic of it, which is a good question, and some of them are a bit more planned. Like I have a list in Notion which if you know me at all, you know, Notion is where all of my ideas and everything that I need for my business is. And I have a list there of certain topics that I want to make sure I talk about because it’s kind of key to my business or things that really light me up. But it’s also from ideas that my clients give me or conversations that I have online or off the back of other content I’m creating.

So it’s all quite natural. It’s with ease. I think that’s really what’s key. It’s with ease. It feels very natural to me and it really allows me to be everywhere without draining me, without stealing all of my time, without feeling like I’m on a hamster wheel of content creation. I spent an hour to an hour and a half a week making this podcast, making the email, making the Instagrams, making the TikToks making the Pinterest, and you can also upload to Facebook.

There’s so many other things LinkedIn you could do as well and it really wouldn’t add that much time. But knowing that I have one key thing to think about, one key thing to talk about, really is what has made such a difference. Because I just know where I’m at, I know what I’m up to, I know what I’m doing. So that has been so transformational for me and made everything a lot easier.

I hope that was helpful to some of you who are feeling a bit overwhelmed about being visible and being online and being out there and sharing your ideas and how you do things and what your approach is without feeling totally overwhelmed. I found this a really useful way of doing things and it’s just changed the game for me. I’m all about simplifying and automating, which is part of the first phase of my Slow Business Framework.

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