Alex Okell

My Little Black Book

My favourite resources, services, software and products that I use everyday in my business.

Affiliate Marketing

Course Creation

Teachable is a great starter platform for coach creators.

It is easy to use and costs less than £50 per month, although it does take a small % of course sales.

>> Get Teachable*

Kajabi is an incredibly powerful platform for hosting courses, memberships and even podcasts.

It is a great way to sell digital products because it is so easy to use, plus everything is in one place. 

>> Get Kajabi*

Course in a Day is Vix Meldrew’s signature group programme. Vix helps her clients to create courses that actually facilitate the transformation promised!

Use code ALEX100 for £100 off.

>> Get Course in a Day*


Rachel’s Ignite Pinterest Strategy Course is such a lovely introduction to the power of Pinterest.

If you are a recipe developer, blogger or sell digital products then Pinterest can be an incredible organic marketing tool to boost your traffic.

Rachel’s course makes Pinterest easy to understand and supports you to create a realistic pinning strategy to get your work seen by more people.

>> Get Ignite

Paid marketing via advertising can be an incredibly lucrative and successful way to grow your audience and build your business. But, Meta ads can feel overwhelming and be complicated.

Nieve Taylor’s course is the perfect step-by-step tutorial to using Meta ads across Instagram and Facebook.

She makes it so easy to be able to set up your own ad campaign within a few hours and start seeing incredible results.

Use code ALEX100 for £100 off.

>> Get Activate Your Ads*

Money and Mindset

Ray Dodd is an incredible money coach for generous hearted people.

Feeling icky about money? Plenty is a self-paced course and group coaching hybrid to unravel your beliefs and conditioning about making money.

>> Get Plenty*

Search Engine Optimisation (SEO)

KeySearch is an essential tool for any bloggers, recipe developers or anyone who wants to grow their online reach.

It is a really easy and low-cost tool for keyword research – the perfect way to get started with SEO.

Use code KSDISC for 20% off.

>> Get KeySearch*

If you want to not only increase traffic to your own website (for 1:1 clients, group programmes and courses or to grow your nutrition or recipe blog), you can also learn a highly valuable skill which you can offer as a service for other businesses!

This is 100% the best course I’ve ever purchased (& I’ve bought a lot!).

Erica makes SEO so easy with this step-by-step course. Every online business owner should develop basic SEO skills for business longevity and sustainability.

>> Read my case study and review of SEO Made Simple [and see my bonus!]

>> Get SEO Made Simple*

Video and Podcasting Tools

Never worry about following the natural light again! This ring light makes sure you get the perfect lighting every single time.

You can make the light cooler or warmer, and even experiment with different colours.

The remote and extending tripod are so helpful to make video making so much easier.

>> Get Ring Light*

This softbox is great if you’re filming yourself and want a softer, yet clear lighting set-up.

It’s less harsh than a ring light but still lights up your video subject.

>> Get Softbox*

Pop filters help to make sounds clearer and filter out any harsher sounds. Compatible with the Blue Yeti microphone.

>> Get Filter*

This is a great tripod – has a variety of lengths to get the perfect shot.

Also can be used as a selfie stick.

>> Get Tripod*

Low cost over-ear headphones that are perfect for podcasting.

Really comfortable and long-lasting.

>> Get Headphones*

The Blue Yeti is a great starter microphone that connects with your laptop or computer to record high quality audio.

>> Get Microphone*

AirPods are high quality wireless earbuds that link seamlessly with your iPhone or Mac.

Great quality microphone for recording too.

>> Get AirPods*

Great lapel microphone for recording video content when you are far away from the camera.

Comes in a two pack so you can record with a guest.

>> Get Microphone*

Website Creation and Hosting

Starting a website or moving your website to WordPress? This tutorial will take you step-by-step through the process. Erica makes it so clear and breaks down all the jargon.

It is included in her SEO Made Simple course and is worth every penny!

>> Get the Start a Website Tutorial*

Not ready to jump into building your own website? Squarespace is the best website builder on the market (trust me, I’ve tried Wix!).

>> Get Squarespace*

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