Alex Okell

5 ways to make money as a nutrition blogger

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Have you been growing a blog and want to start to make money as a nutrition blogger? It can be a great way to boost your full-time job and even become your full-time income. Or maybe you’re a newly qualified nutritionist or dietitian and want to take an unconventional but rewarding approach to your career by growing a monetised nutrition blog.

Whatever stage you are at, if you want to make money as a nutrition blogger then you’re in the right place.

>> Read more | How to start a nutrition blog: a guide for dietitians and nutritionists

Can I make money as a nutrition blogger?

Quick answer, yes!

Many people make large sums of money blogging and even replace their full-time income to be professional bloggers. There are many ways to monetise a blog so it is definitely possible to earn a decent amount of money blogging, whether it is an additional income or a full-time income.

Although, it is important to note, that with anything (and any business), you are unlikely to make a significant amount of money overnight. Especially with blogging, as it usually takes Google a few months to pick up and recognise your site and content.

5 ways to make money as a nutrition blogger

Now we know it’s possible to make money as a nutrition blogger, how do we do it?

Sell one-to-one or group services

If you work 1:1 with clients or have group nutrition programmes then using your blog to attract potential clients can be a great marketing tool. Create content that attracts your ideal client by writing articles that they would be searching for.

In these articles, you can then advertise your services or link to book a discovery call with you. Blogging can be a great way for potential clients to get to know you, your voice and approach to nutrition, as well as your expertise on a topic. This all builds the know, like and trust factor and can help to market your services.

When I was first starting my nutrition blog, I sold 1:1 and group programmes. It was a great way to build my expertise and revenue whilst building the blog.

Sell digital products

Digital products such as courses, eBooks, handouts and webinars can be great ways to go deeper into a specific topic and support people with their nutrition, health and wellbeing.

Digital products can take a decent time to create (depending on the product) but can then sell passively (i.e. you are not selling time for money).

You usually need a good-sized and engaged community or audience on social media or your email list, or a decent amount of traffic coming to your website to sell digital products. This is because they’re usually lower prices, so you need more people to purchase an eBook for example, compared to 1:1 work to make the same amount of money.

Examples from my nutrition blog: an eBook* (on Amazon via KDP), a course for professionals and various webinars and masterclasses.

Sell physical products

Digital products don’t tickle your fancy? How about selling physical products on your nutrition blog?

This could be supplements, notebooks, t-shirts or cooking tools. Really, anything that you can imagine!

Physical products do have a higher initial investment compared to digital products because you have to purchase the products before selling them! Whereas digital products can be made for a much smaller price, or even free (apart from your time).

Link to affiliate products

If you are writing an article on supplements or comparing two air fryers then you can link to specific products you are talking about and if someone makes a purchase using your link, you will receive a small commission! Amazing, right?

Affiliate marketing, like anything in business, can be done in a sleazy way or be done with integrity. Proper affiliate disclosure is essential, both legally and to ensure you maintain the trust of your audience.

As a marker, if you genuinely would recommend a product or service even if you weren’t an affiliate, then go for it!

Host adverts

If you reach a large number of page views (or sessions) on your website then you can apply to host adverts across your site. There are various ad networks you can apply to and their requirements vary.

Google AdSense can be added to your site straight away but the pay-off isn’t usually worth the site speed implications. It can be more lucrative to wait until you reach 50,000 – 100,000 sessions per month to apply to higher-end ad networks like Mediavine or Raptive.

These ad networks pay, on average, $13-15 RPM (revenue per 1000 sessions). This means if your blog has 50,000 sessions per month (the amount required to join Mediavine) you would earn between $650-$750 per month on average, just for displaying ads.


There are many ways to make money as a nutrition blogger including advertising, digital and physical products, affiliate marketing and promoting your own services. Making money from your blog may not be an overnight success, but consistent, high-quality content will help you build a blog you can monetise.

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